Desde la lista de distribución de correo electrónico de Profem, Cliff Leek nos comparte la siguiente oportunidad de empleo.
Summary of Responsibilities
The Community Manger, in partnership with the Advancing Leader Effectiveness team, helps to develop and build Catalyst’s MARC (Men Advocating Real Change) initiative, an integral component of Catalyst’s strategy to engage men in gender equity. The Community Manager works to develop, implement, and report on MARC strategy and ensure its alignment with Catalyst’s mission to expand opportunities for women and business.
Responsibilities include ongoing member engagement through blogs, forums, newsletters, in-person and virtual events, social media, and moderating and running an online portal. The Community Manager is responsible for building and maintaining relationships with content contributors, such as bloggers and industry thought leaders, individual MARC community members, and participating Catalyst member companies. In partnership with the MARC Program Director, the Community Manager will support the first phase of a five-year strategy to increase unique visitors across platforms, spur interest in men’s participation in gender equity, and support key influencers with strategies for change through an expansive social media campaign and website upgrade. Internally, the Community Manager participates in Catalyst’s cross-departmental Men’s Issue Specialty Team, and works with the Center for Advancing Leader Effectiveness staff and senior Catalyst management to keep internal stakeholders informed and engaged with MARC activities.
Essential Functions
- Manage the MARC community on a day-to-day basis. Duties include supporting new and existing members with relevant content and materials, maintaining editorial schedule for blogs, scanning relevant news and research, and posting/moderating content across MARC platforms, including blog, library, social, events pages, Facebook, and Twitter.
- Manage relationships with current site contributors and conduct global outreach to attract/retain additional content providers for MARC.
- Conduct outreach to individuals and companies to sustain MARC membership growth.
- Write blogs, key messages, and social media language to support men and women in collaborating toward equity; topics may include workplace diversity and inclusion, fatherhood and family, work-life effectiveness, values, and leadership.
- Maintain and track membership and database of contacts.
- Monitor Google Analytics and other reporting processes to support growth across platforms and to guide new features and products.
- Translate member engagement into easy-to-understand reports to map community health and amend strategies based on observations. Support the development of an internal critical communications process for key stakeholders.
- Develop structured programs, activities, and events to be delivered via a variety of modalities (e.g., virtual and in-person, synchronous and asynchronous).
- Drive the functionality and maintenance of MARC platforms, address technical issues as they arise, and work closely with site vendors to update platforms as needed.
- Create and manage MARC-to-Go, a bimonthly newsletter, and other community outreach as needed.
- Utilize online tools such as Vertical Response in executing communication campaigns.
- Provide support in the development and rollout of targeted and ongoing social media campaigns.
- Assist in technology assessment, evaluations of member user experience, and development of new web technologies to meet changing client needs.
- Develop community best practices and incorporate these across MARC platforms.
- Develop Case Studies to highlight key strategies for companies and individuals engaged with MARC.
- Develop and execute outreach campaigns targeting MARC’s primary and secondary target users.
- Assist in the development and execution of campaigns to secure the support of Catalyst member organizations for MARC.
- Help Catalyst staff learn about and tap the potential of MARC, and answer any questions they may have.
- Monitor new trends in community management tools and applications.
- Participate in professional networking and training in community management by attending industry events and webinars.
Knowledge and Skills
- Deep understanding of established and emerging engagement platforms, such as Twitter, Facebook, LinkedIn, and YouTube, and how they can be deployed to target different demographics.
- Previous experience supporting a specialized community and creating and implementing a campaign strategy strongly preferred.
- Content expertise in men’s and/or women’s studies is a plus.
- Project management experience in website creation and maintenance, and understanding of basic web tools.
- The ability to write strong, clear, articulate, concise, engaging prose in various voices for diverse audiences.
- The ability to build and maintain relationships.
- Team player, with the confidence to take the lead and guide others when necessary.
- Ability to organize information, manage multiple projects, solve problems, and meet firm deadlines.
- Ability and flexibility to work effectively with colleagues across varying departments and job levels.
- Flexibility to adapt to frequent and often unexpected demands.
Working Conditions
Deadline-driven, fast-paced, computer-heavy environment with multiple priorities and limited turnaround time.
Education and Experience
This position requires a minimum of a BA/BS with a concentration in social science, business, journalism, or a related field of study. At least three years work experience in relationship management, program management, and online community management. Content expertise and familiarity with gender studies is a plus.
Application Instructions
Please email your resume, cover letter, and salary history to jobs@catalyst.org with “Community Manager, MARC” in the subject line.
Peace always,
Cliff Leek
Heterodoxia 